A COMMUNITY FOR PHOTOGRAPHERS

INTENSIVE IMMERSION INTO THE WORLD OF COMMERCIAL PHOTOGRAPHY

Tell me and I forget. Teach me and I remember. Involve me and I learn.

— Benjamin Franklin

WHY PROJECT 52 IS DIFFERENT THAN MOST WEEKLY PROJECT CHALLENGES

Our “REAL WORLD” approach to assignments means that the photographer gets a comprehensive look into how assignment photography works, and how to bid, produce and bill for them.

Assignment from the year include:

  • Shooting to layouts.
    (Furnished PSD files allow the images to be inserted into the layout to judge the shoot’s effectiveness.)
  • Shooting food, and learning how different food genres work
  • Shooting architecture and interior design
  • Environmental portraiture, with an emphasis on editorial and advertising portraiture
  • Catalog work: Shooting products to show them off… and fitting them to layouts
  • Bidding small, local jobs for fictitious small companies
  • Bidding a large assignment for a fictitious national agency
  • How to find work in your area (yes, there is a real method. Not a secret, but a solid work plan)
  • Shooting a magazine cover (both furnished layout and creative)
  • Planning for video
  • Creating a Story Board for Video
  • Shooting a video project with simple sound
  • Building video into your professional offering
  • Conceptual imagery (how to find ideas)
  • Shooting shiny objects to modern styles
  • Preparing an estimate
  • Working with an Art Director / Designer
  • Finding your style
  • Building a strong portfolio
  • … and many more real-life challenges commercial and editorial shooters face every day

We have a shooting assignment each week, with a two-week time frame to produce it. There is education on each assignment, and we bring a total 365-degree approach to the work. From bidding and getting the job, sketching and preparing the shoot, to the nuts and bolts of producing it, each assignment is a rich learning experience with LIVE feedback.

We view the images in a live webinar, discussing all aspects of their creation and critique them, and put that recorded video into the private area for continued viewing. Critiques are empowering and focused on having you grow. We do not do “tear down” critiques. (I suggest you never involve yourself in that sort of worthless endeavor.)

We have a shooting assignment each week, with a two week time frame to produce it. There is an educational component on every assignment, and we bring a total 365 degree approach to the work of assignment photography. From bidding and getting the job to the nuts and bolts of producing it, each assignment is a rich learning experience with honest, LIVE feedback.

PROJECT 52 COMPONENTS


THE BUSINESS BOOK:

This is a very large manual designed to be a “continued work” piece for the photographer wishing to go full time as a photographer or be as professional as possible in their part time work. From worksheets to marketing strategies, the business book has received incredible reviews by those who are using it.


LIVE WEBINARS:

These are held weekly for image and assignment reviews. We use ZOOM for our live discussions. These are recorded and placed on Youtube (unlisted) and linked to this site for your continued viewing. No special software needed, but you will need a working microphone and speakers (headphones) for interaction.


REMOTE SHOOT DIRECTION:

Using ZOOM and a cell phone, I can come to you to oversee a shoot, offer valuable tips, and help you understand the process of lighting a lot more. These sessions are open to anyone wanting to watch, and we will be doing one per week. Not everyone will be able to participate, but we will choose the sessions that make the most sense from a teaching POV.


VIDEO STORYTELLING:

We are adding video and storytelling to the project this year. We have two video shooters on our board and are very excited about this new section of the project. Our goal is to be able to produce a short 1-2 minute video for your clients.


PRIVATE FACEBOOK GROUP:

An incredible bunch of photographers who support each other with critique, information, advice, and camaraderie that is unrivaled on any forum. We have no trolls, no “know-it-alls”, and no snark. Our members are courteous, happy, and super friendly to all who are a part of our community.


OFFICE HOURS:

OFFICE HOURS is atwice-monthlyy open meeting for any and all discussion of photography, what photo stuff is in the news, and personal sharing of imagery, projects, and challenges being faced. This is an open meeting for all members and the subject matter is decided by you, the students.


WEBSITE CRITIQUES:

We know the value of a good website, and what trouble can be had by having a bad one. We are happy to review yours, offer advice for making it more powerful, and recommend ways to increase your online presence. We even review your portfolio well.


MEET PHOTOGRAPHERS:

You will make friends with photographers from all over the world. We have meetups here in the US, and our European and Asian members are busy creating meetups for their regions. The peer learning and sharing in this group is simply amazing.

About Project 52 Pros

Learn what Project 52 is about.

How It Works

The Workshop mechanics.

P52 FAQ’s

Helpful info about the class.

Contact

Have a question?

Project 52 grew from a desire to fill an area of growth that is missing for so many photographers.

The original path: Working as a photographer’s assistant has always been the best way to learn all the little, inside tips and tricks that are not taught in the art and photography schools. The kind of stuff that is learned on the job is invaluable for all photographers.

Those opportunities are lost for many photographers in smaller markets, or currently working jobs that would not make assisting full time impossible.

Project 52 endeavors to fill that void for photographers the world over.

Our “REAL WORLD” approach to assignments means that the photographer gets a comprehensive look into how assignment photography works, and how to bid, produce and bill for them.

A few assignments from the year include:

  • Shooting to a layout. Furnished PSD files allow the images to be inserted into the layout to judge the shoot’s effectiveness.
  • Shooting food, and learning how different food genres work
  • Shooting architecture and interior design
  • Environmental portraiture, with an emphasis on editorial and advertising portraiture
  • Catalog work: Shooting products to show them off… and fitting them to layouts
  • Bidding a small, local job for a small company
  • Bidding a large assignment for a national agency
  • How to find work in your area (yes, there is a real method. Not a secret, but a solid work plan)
  • Shooting a magazine cover (both furnished layout and creative)
  • Conceptual imagery (how to find ideas)