sports

The assignment is deceptively simple.

Speed.

Not the drug, the virtual manifestation of speed… going fast. Really fast.

The client wants something that shows how fast his in-town delivery system is, and how it can save you time because they are so fast… they have ‘speed’ on their side.

Business:
Bike and Motorcycle delivery service.
Local to your neighborhood/city.
Friendly drivers, modern attire.

Benefits:
Clean, efficient, personality driven delivery service for creatives and professionals.

The ad will be placed in 3 local magazines, and in two regional magazines. In addition, the image will be used on Busboards and mini-billboards all over town.

You need to have an image that simply says “Speed”. The text will explain the context.

We call this a conceptual shot, and it is very important that the image ‘reads’ from a distance.

Vertical.
Color.
A “Grabber”.

Thinking caps on?

Go… fast.

Images: