Due to OVERWHELMING demand for a second section,
we are offering Summer to Summer Group B. This group
meets Thursday evenings at 6PM PDT.
Project 52 PRO edition is something that started as a simple idea; to provide the emerging photographer with real world experience in the commercial photography genre. It grew into a full and robust community of photographers who are struggling and winning together.
It fills the gap between becoming a photographer and becoming a professional.
There are many, many situations that can only be taught through experience, and working along side someone who knows this stuff. Ideally you would assist for someone in the field for a few years, but that is simply not possible for everyone to do. This is the goal of Project 52 PRO – to teach you about that experience through experience.
Our Next Class will be Enrolling starting July 13, 2014
Summer Class begins August 7th, 2014 and runs through August, 2015. Enrollment is limited to 25 people and will close on July 30, 2014 whichever comes first. Classes meet Thursday evenings, 6:00PM, PDT. We have a ‘makeup class’ on Saturday mornings for European members and those who cannot make the class for any reason (life… it sometimes gets in the way… heh).
The original path:
Working as a photographer’s assistant has always been the best way to learn all the little, inside tips and tricks that are not taught in the art and photography schools. The kind of stuff that is learned on the job is invaluable for all photographers. Learning to shoot to layout, how to do commercial head shots that may be used for covers or ads, preparing files for a multitude of client expectations. Shooting to format; square, panoramic, tall and skinny… and more. Photographers learned to plan a shot, work the shot and get multiple takes by watching the photographers they were working with.
It was an invaluable education.
One that is simply not possible for a great many people who want to go down this path of professional image creators. They have kids, mortgages, obligations – or other reasons, and they cannot simply quit and move to NY to assist someone to learn the tricks, methods and processes of the working commercial photographer.
Those opportunities are lost for many photographers in smaller markets, or currently working jobs that would not make assisting full time impossible.
Project 52 endeavors to fill that void for photographers the world over.
Our “REAL WORLD” approach to assignments means that the photographer gets a comprehensive look into how assignment photography works, and how to bid, produce and bill for them.
Photographing on your own to build a portfolio can be a trial and error exercise. It is fraught with failure and misdirection and a limited view of what is possible. Project 52 PRO takes a holistic approach to building your portfolio. We give real world assignments that are very similar in scope to assignments you would get in most markets. We furnish briefs, exact specs, image sizes that are challenging, and we shoot to layout many times. If you have never challenged yourself to shoot something outside of your comfort zone, Project 52 PRO is a shot in the arm for creativity.
We help you build your portfolio with real assignments, real briefs, and weekly critiques that provide direction and support.
PROJECT 52 PRO IS A FULL YEAR OF ASSIGNMENTS, CRITIQUES AND GUIDANCE
Whether you are a beginner or a pro looking for a change, this is the strongest online community around.
NOTE: You will notice we do not make claims that it will guarantee you a “fabulous six-figure income”, or that you will become an amazing photographer with groupies, or that it is somehow easy once you “know the secrets”. There are no secrets, just hard work.
But when you combine hard work with a strong community that wants you to succeed, it can be a pretty cool experience, that is for sure!
- Shooting to a layout. Furnished PSD files allow the images to be inserted into the layout to judge the shoot’s effectiveness.
- Shooting food, and learning how different food genres work
- Shooting architecture and interior design
- Environmental portraiture, with an emphasis on editorial and advertising portraiture
- Catalog work: Shooting products to show them off… and fitting them to layouts
- Bidding a small, local job for a small company
- Bidding a large assignment for a national agency
- How to find work in your area (yes, there is a real method. Not a secret, but a solid work plan)
- Shooting a magazine cover (both furnished layout and creative)
- Conceptual imagery (how to find ideas)
WE GET INTO THE BUSINESS SIDE OF THINGS AS WELL.
There are two workbooks for the new Project 52.
1. The Business Book:
This is a very large manual designed to be a “continued work” piece for the photographer wishing to go full time as a photographer, or be as professional as possible in their part time work. From worksheets to marketing strategies, the business book has received incredible reviews by those who are using it.
2. The P52 Workbook:
This is new this year. It is a PDF worksheet with lighting ideas, concept ideas, assignment details and a lighting diagram sheet for your files.
OUR GOALS FOR EACH OF YOU:
- We want to instill in each of you an amazing understanding of the business and art of commercial photography.
- A fully functional, and online website with galleries populated.
- An understanding of SEO practices for photographers.
- A portfolio of images to use for attracting clients and getting work.
- Introduction to the many genres of commercial photography; this allows you to find a niche you may not have even been aware of.
- Knowledge of how to go about getting commercial clients in your area.
- Knowledge of how to get your work in front of national magazines and editors for assignment consideration.
- A more solid foundation in lighting, composition and production for commercial photographers.
- A clearer understanding of the post-production work.
- A clearer understanding of style and how style is cultivated for a commercial photographer.
We use GoToWebinars for our live discussions. These are recorded and placed on Youtube (unlisted) and linked to this site for your continued viewing.
Three times we meet for an hour one-on-one. To discuss your progress, work on individual plans and to keep you motivated toward creating your portfolio.
Being a professional is more about attitude and knowledge than what you do for a living.
We strive to instill an attitude and the mindset of a working professional in each of the Project 52 PRO members.
Let’s hear from some of those Project 52 PROS… they have the scoop!
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
A FEW OF OUR PROJECT 52 PROS… WE ARE SO VERY PROUD OF THEM
REAL WORLD ASSIGNMENTS | REAL WORLD CRITIQUES
This FAQ should serve as a guide for what is expected and required for Project 52 PRO.
1. Commitment. It is a year long workshop. You wont find too many of those out there, and the reason is simple. Lots of people want it fast, they want it easy and they want it to be a quick hit. Project 52 PRO is none of those. The goal of this course is to introduce you to more than just the shooting styles and genres of the professional photographer, but to the understandings of what goes into making a photograph to the standards demanded by clients. Please work with us for the full year. Your work will see rapid improvement by mid year, and by the end of this in January 2015, you will have a stronger, more professional approach to your work as well as a much better portfolio than you have now.
2. What happens if I miss an assignment? I understand that real life gets in the way… happens all the time to even the most prepared of us. If you have to miss a class or two, it is fine. We archive each assignment, and video record each critique. You will still be able to be involved in the learning. Just hang in there and find the moments you need to create.
3. Am I qualified to do this workshop, or is it over my head? If you are familiar with your camera, and understand the basics of shooting (aperture/shutter speed/ISO) you are welcome in. The best thing about Project 52 is you are measured ONLY against you. Your effort and work is what we are looking at, and your starting point can vary widely from others in the workshop. Your personal growth is all that matters… and for that you only have to be willing to do the work.
4. How long do I have to do the assignments? You have two weeks to do each assignment. We start out with that length, and stay with it for the duration. Workshop Assignments are posted on Tuesday mornings two weeks out from the first critique, and are posted on that day and time for the full year.
5. Are the assignments/critiques archived? Yes. We use GoToWebinar for our critique sessions, and all of them are posted on YouTube for easy access. The videos are unlisted, so only those with the URL can find them. Additional videos are posted on YouTube and a few on Vimeo – but they are always in the archive, and you have access to the archive for as long as I’m around – plus a year.
6. Do I need any special gear for this workshop? Camera, wide angle, normal, telephoto lenses. A light source of some kind… and natural light is fine for many assignments – ESPECIALLY if that is your style of working. We will also be working with flash, continuous light and studio strobes as well, but they are not required. A speedlight or single strobe would be beneficial, as well as a medium umbrella and medium softbox. During the workshop we will be crafting a few lights, scrims, boxes and more. It will be an inexpensive way to add to your lighting kit.
7. Do I need any special software for this workshop? You will need a way of working with your files to present them on the critiques. Lightroom or Aperture is fine. So is the native Canon and Nikon conversion software. For our layout assignments, you will use Photoshop or the open-source freeware GIMP to add the layers needed for the layout/mockups. As far as PC/Mac – not important as long as you understand the way the computer works. The entire year will be adding specific post processing ideas and tips as well as full tutorials when appropriate.
Register for Summer 2014 Project 52 Group B here.
IMPORTANT INFORMATION YOU MUST READ BEFORE APPLYING FOR THE PROJECT:
AFTER ENROLLING AT PAYPAL YOU WILL AUTOMATICALLY BE TAKEN TO A PAGE WHERE A NEWSLETTER SIGN UP FORM MUST BE FILLED OUT. IF NOT, RETURN TO THE ENROLLMENT PAGE AND USE THE LINK THERE FOR THE NEWSLETTER SIGN UP.
Enrollment for the Summer Program Group B will begin on July 13, 2014, and end July 30 or when we have reached our 25 member limit. The summer (August) program will begin on Thursday, August 7, 2014. It will run 52 (+2) weeks through August, 2015. We will be taking two weeks off for Christmas and New Years.
Thank you for your interest: We are
not currently enrolling any more
students for this section of class.
Watch these pages for information on our next class.